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Content Services & Document Management

Digital Asset Management

One governed library for images, video and brand assets, so every team and channel uses the right, approved version.

Why it matters

Brand and marketing assets are spread across drives, agencies and inboxes. Teams use outdated logos or images without rights, and finding the right asset takes longer than it should.

At the same time, content has to reach more channels faster, including customer communication, without losing brand consistency.

Where it fits

In the Canon Information Orchestration Framework, this solution draws on two practices.

Content Services & Document Management

A central library for rich media and documents, with a brand library, rights and approvals.

Customer Communications Experience (CCX)

Approved assets published automatically to every channel, including customer correspondence.

What we propose most often

OpenText Core DAM as a cloud-native asset library with AI and a central brand library, connected to customer communication through OpenText Communications.

How we usually start

We usually start by bringing brand and campaign assets into one library with clear approvals and rights.

We then connect publishing to your channels and customer communication, so approved assets flow automatically.

Platforms we use most in this sector

Which platform we propose depends on your process and systems. These are the ones we deploy most often here, delivered by Canon IMS under one contract.

Nokavision, a Canon IMS competence centre and OpenText Platinum Partner, connects digital asset management to customer communication and content management.

Frequently asked questions

What is digital asset management?

A central, governed library for images, video, brand assets and related documents, with metadata, rights, approvals and publishing to channels.

Can DAM connect to customer communication?

Yes. OpenText Core DAM connects to OpenText Communications, so approved assets appear in customer correspondence.

Does DAM use AI?

Yes. OpenText Core DAM uses AI for media analysis and generative AI to help create content.

Talk to us about insurance

Tell us which process feels the most exposed right now. We will tell you where the pressure actually reaches, and where it does not.

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Amsterdam, Netherlands
+31 20 000 0000
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